Heart is the new Black (Friday).

Every year as the holidays approach, a surge of widespread hyper-consumption fueled by sales, Black Friday Week and Cyber ​​Monday invades our lifestyles.

For Garçonne & Chérubin, it's an opportunity to communicate a different message . Black Friday is mainly criticized because of the pollution it causes , but it is also often associated with a search for personal satisfaction. And when we try to please ourselves, we often think a little less of others .

We therefore wanted to take the opposite approach to this state of mind and talk about solidarity at a time when we are all doing our Christmas shopping for ourselves and our loved ones.


For this action, we turned to autremonde , an association of 7 employees and 350 volunteers who work every day to combat poverty and to support the integration of people in precarious or isolated situations, because this cause is close to our hearts.
It is also for us, as a brand, a way to participate in the collective effort at a level higher than what we can do as individuals.

The principle of this partnership is simple.

We offer €40 that you can distribute as you wish:

GET10 GIVE30 : You receive a €10 discount and donate 30€ to autremonde
GET20 GIVE20 : You receive a €20 discount and donate €20 to autremonde
GET30 GIVE10 : You receive a discount of €30 and donate €10 to autremonde

You can therefore participate according to your means between 10 and 30€, while enjoying yourself!

The money raised for the association will be used to develop its structural projects, namely:
- the fight against precariousness (via patrols, receptions in trucks or in convivial spaces)
- the organization of sociolinguistic activities (French workshops, French for professional purposes, personal development)
- the organization of cultural , artistic and sporting activities.

This offer lasts for 4 days , from "Black Friday", Friday, November 29 at 10 a.m. to Monday, December 2 at 11:59 p.m.

Thank you for your generosity, and please share it with your loved ones, family, and friends!
Would you like to know more about this association? Don't hesitate to visit their website .